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UNITED KINGDOM

BAT launches first CBD vaping product

13 Jan 2021. British American Tobacco (BAT) has launched VUSE CBD Zone, its first CBD vaping product from its global brand VUSE, according to a company news release.

This new range is available in three e-liquid flavours: mint, mango, and berry; and two strengths – 50mg and 100mg. It has been developed using the company’s global vaping expertise, world-class science, product stewardship, and robust supply chain sourcing.

The new product, VUSE CBD Zone, will initially be launched in Manchester, UK, in convenience stores and online at govype.com/VuseCBD (purchase is geofenced for Manchester residents). Further rollout plans are anticipated for later in the year.

According to the release, BAT is the first truly global vaping company to launch a CBD vaping product, and this new entry into the exciting and growing CBD category shows continued progress in the company’s ongoing A Better Tomorrow™ transformation journey.

Fredrik Svensson, General Manager at BAT UK & Ireland, said: “With the rollout of VUSE CBD Zone in Manchester, our unique multicategory portfolio now, for the first time, offers products that go beyond nicotine. As the UK market leader in vaping, we are proud to be launching our new high quality VUSE CBD Zone range, which has been developed using BAT’s unrivalled global vaping leadership.”