Vancouver in the western province of British Columbia is the starting point for a launch that will extend to other provinces in coming months, the cigarette maker said in a release distributed by PR Newswire. In Canada, the device is being sold under the i-glo brand. Glo was introduced in Sendai, Japan, late last year and has carved out a 6.7 per cent of tobacco sales at a leading convenience store chain in the city, BAT said.
"Canadian adult smokers are looking for a choice of alternative tobacco products. We believe i-glo will satisfy that demand and offer them a real alternative to smoking," said Kingsley Wheaton, managing director for Next Generation Products at BAT.