Eastern Company mulls e-cigarette production
23 Aug 2021.
Egyptian tobacco business Eastern Company has posted improved sales for 2020. At EGP 8.17 billion (USD 521 million), this represents an increase of 6.2 per cent year-on-year. However, the ongoing market transformation is pushing the manufacturer to diversify its portfolio by adding e-cigarette products to preserve its dominant market position, according to senior company representatives.