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JAPAN TOBACCO | Seven Stars Black Impact box

28 Apr 2010. Japan Tobacco launched its brand Seven Stars in a new “Black Impact” box in Japan in early April 2010.

The new introduction is a response to consumer demand for a box version of the popular Seven Stars Black Impact soft pack, introduced in February 2009, and aims to strengthen brand equity by enhancing Seven Stars’ product line-up.

Sales of boxed tobacco products account for around 65 per cent of the 100 leading cigarette products in Japan, and demand in this market segment continues to expand.

According to Japan Tobacco, Seven Stars Black Impact box is a 7 mg tar product that offers a more satisfying taste while providing more impact to customers, with a rich flavour and sharp aftertaste. It sells for JPY 300 (EUR 2.39). The new product’s packaging design applies a sophisticated black and silver colour scheme, which represents the product’s combined simplicity, strength and novelty. Seven Stars is a key brand for JT. (ci)