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SWITZERLAND

JTI extends partnership with Sauber Engineering

04 Sep 2020. Japan Tobacco International (JTI) has extended its technology partnership agreement with Sauber Engineering AG (SEN), according to a JTI press release.

SEN is a leading player in technology and prototype development and part of the Sauber Group of Companies. Through the partnership, both companies will continue to collaborate on the development of precision engineering projects aimed at increasing the performance of the next generation of JT Group products.

According to the press release, the two companies are currently working on innovative solutions to enhance the user experience of JTIís vaping products, developing innovative product platforms and new functionalities which respond to the changing demands of consumers, to offer them even broader choice. JTI has been in the reduced-risk products category since 2011 and is currently present in 28 countries with its e-cigarette brand, Logic and heated tobacco brand, Ploom.