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JTI launches new anti-illicit trade postcode calculator

29 Jul 2020. Japan Tobacco International (JTI) has launched a new postcode calculator to help retailers find out how their local area is affected by illicit tobacco, reports convenience store.

Retailers can find out how many seizures and/or prosecutions have taken place near a location since 2017 by simply entering a zip code area on the dedicated JTI microsite. The results also include estimates of the quantity and total value of reported illicit tobacco, the report said.

“Illicit tobacco remains a serious problem and this new feature on our microsite is the latest development from JTI to support retailers in the fight against this issue. Our hope is that this new tool will enable retailers to remain vigilant and raise awareness of the scale of the problem in their local area. As well as keeping retailers informed, we are also hopeful that it will help raise awareness of illicit trade and its effects on communities across the country. We also want to encourage retailers to report any suspected sellers in their area, through the anonymous reporting function on the microsite.” JTI’s UK anti-illicit trade manager Ian Howell was quoted as saying.