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JAPAN

JT Group launches Ploom X

15 Jul 2021. Japan Tobacco Inc. (JT) has announced the official launch of its next generation heated tobacco device Ploom X on 17 August 2021.

Ploom X will gradually be made available across Japan, including convenience stores and select tobacco retail stores.

It is the JT Group’s next generation device for heated tobacco sticks, the company’s priority category, where it is now focusing its resources. The device, which will be launched across key markets after Japan, was jointly developed by JT in Japan and JTI, the Group’s international subsidiary, headquartered in Switzerland.

“Ploom X is the first global device developed by JT and JTI, bringing together all our global resources to offer the best user experience of our time. We are delighted to be able to offer this new innovative product to adult consumers in Japan, the world’s leading heated tobacco market and where product standards and quality are of the highest importance. Listening to consumers globally, we have created a proposition that is aligned with today’s lifestyles and choices. This includes a more authentic tobacco taste, new connectivity possibilities and several options to personalize the device to everyday needs. Ploom X will make the user experience more pleasurable and unique than ever before. With Ploom X, we are continuing to build on our growing presence in the fast-moving heated tobacco sticks category and respond to the increasingly demanding needs of adult consumers around the world,” said Daniel Torras, Senior Vice President, Reduced-Risk Products.

According to JT, the cutting-edge device adopts the aesthetic and innovative “Nastro” design with a more intuitive user experience, with no buttons on its surface. In addition to the ability to precisely control heating temperature, Ploom X is equipped with a new heating technology, HEATFLOW®, which focuses on air flow, significantly improving user experience. Ploom X is also equipped with Bluetooth® functionalities that connect with users’ smartphone, enables consumers to see the battery status, lock the device and much more.