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JAPAN

JT to launch new Ploom flavour

31 Jul 2018. Japan Tobacco Inc. (JT) has announced that it will be launching a new Ploom Tech tobacco capsule flavour called Mevius Mix Green Cooler, according to a company press release.

Starting 3 September, the product will gradually be sold in select tobacco retail stores and convenience stores across Japan.

In the press release, JT also announced that it will be renewing the menthol cartridge on three of its Mevius for Ploom Tech products which will allow the menthol taste to last longer. This includes Mevius Red Cooler, Mevius Purple Cooler and Mevius Menthol.