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UNITED STATES

Liggett Group will test market snus

06 Mar 2008. Starting in May, the Liggett Group will test market a snus product under its Grand Prix brand.

Grand Prix snus will be available in Portland, Kansas City, Indianapolis, Dallas, Raleigh, Orlando and Columbus. Sweden-based Snusab, a maker of premium snus products, will manufacture Liggett’s new product.

As cigarette consumption continues to decline,

Cigarette makers R.J. Reynolds Tobacco, Philip Morris USA and Lorillard have also migrated to the smokeless category, which grew six per cent last year, according to the Maxwell Report. (pi)


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