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RJR adds two menthol Pall Mall varieties

27 Sep 2012. RJ Reynolds Tobacco is seeking to increase its share of the US menthol cigarette market by adding two menthol lines to its Pall Mall brand, the Winston-Salem Journal reported.

Pall Mall Black and Pall Mall White are being introduced to complement the standard Green, with national distribution planned by October, the newspaper said on its website. RJR spokesman Richard Smith told the newspaper Black will offer full-flavour and White a smoother blend.

Last week the Federal Trade Commission reported the US menthol cigarette market share in 2010 was 22 per cent, down five percentage points from 2008. (pi)

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