VELO is a tobacco-derived nicotine product that comes in the form of nicotine pouches that does not include tobacco leaf or other tobacco plant matter except for the nicotine found in the pouches, which is extracted from the tobacco plant, according to the press release. The oral tobacco product does not require spitting like traditional moist tobacco products, the report said.
Shay Mustafa, senior vice president of the company’s Oral Business Unit commented on the rollout, saying, “At RJRVC, our teams are working hard to expand our range of nicotine products to provide ATCs [adult tobacco consumers] with a diverse set of choices. The current expansion of VELO, and the expansion of our dissolvable nicotine lozenge product REVEL earlier this year, are both evidence that we are serious about accelerating transformation in the modern oral space.
“These products are examples of the innovation and technology-driven options we will continue to provide in the tobacco industry to meet changing preferences.”
The oral tobacco pouches will be available in more than 70,000 outlets over the next few months and will be initially offered in two flavours, mint and citrus, and two nicotine strengths, 2mg and 4mg, the press release said.