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DENMARK

Scandinavian Tobacco Group acquires majority stake in MOSI

22 Nov 2021. Scandinavian Tobacco Group A/S has announced its acquisition of a majority stake in Moderno Opificio del Sigaro Italiano (MOSI), according to a company press release.

MOSI is an Italian cigar company with production facilities in Orsago that was founded in 2013 and produces high quality traditional Italian machine-rolled cigars with a blend of Italian and American Kentucky tobaccos, grown on plantations in Northern Italy and in the United States. According to the press release, MOSI has a 9 per cent market share in Italy for traditional machine-rolled cigars.

The acquisition comes as a further step on Scandinavian Tobacco Group’s path “Rolling Towards 2025” and its continued commitment to M&A.

“We are excited about this acquisition. With a majority stake in MOSI we are acquiring modern cigarmaking craftsmanship and a premium brand that will increase our offering to our consumers and the opportunity to take further market share in an important market. This is our 5th acquisition since 2016 and I look forward to further cementing our proven track record of creating value from acquisitions of brands and businesses,” said Jurjan Klep, Senior Vice President of the Europe Branded division in Scandinavian Tobacco Group.

“Together with Scandinavian Tobacco Group, MOSI and Ambasciator Italico are well positioned for growth and the acquisition will invigorate the Italian cigar market and benefit Italian cigars smokers, customers and tobacco farmers," said Mr. Cesare Pietrella, founder and President of MOSI.