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Products & trends

Smoking allowed – at an airport in the UK!

02 Jan 2012. Finding somewhere to smoke in and at airports in reasonable comfort can be quite an adventure for smokers these days, and nowhere more so than in the UK. Except for Bristol.



"Smoking Allowed“ pavilion Bristol Airport.

In November 2011, Imperial Tobacco launched “Smoking Allowed” – a new high profile campaign to support adult smokers.

 

Imperial Tobacco’s UK Communications Manager, Iain Watkins, told TJI: “Smoking Allowed” is a new campaign demonstrating our huge commitment to supporting those 12 million UK adults who choose to smoke. Recent research highlighted areas of their daily lives and routines where they feel they lack adequate facilities”, and goes on to add:

 

“Feeling comfortable when they travel was continually emphasised as being particularly important to smokers so one of the first outputs in the “Smoking Allowed” campaign will be the provision of high-quality smoking pavilions being built and installed at key points across the UK. The first opened at Bristol Airport in November 2011, providing heating, lighting, shelter, ventilation, hand gel and litter solutions.”



Amal Pramanik, UK General Manager, Imperial Tobacco and Jason Wescott, Head of Sales & Marketing, Bristol Airport.


Imperial Tobacco’s UK General Manager, Amal Pramanik, said: “It is important and appropriate for us to initially work with our hometown airport – Bristol Airport. Going forward, Imperial Tobacco is committed to working with many locations to provide high-quality facilities for smokers.”

Bristol Airport’s Head of Sales & Marketing, Jason Wescott, commented: “Imperial Tobacco is making a significant investment in the South West region with the development of a new GBP 200m (EUR 239m, USD 311m) headquarters and the relocation of its international sales and marketing team.

 

"Bristol Airport will continue to work closely with Imperial Tobacco to ensure the best global travel options are available from their local airport. The new smoking area provided by Imperial Tobacco offers a comfortable and clean environment for customers wishing to smoke, whether they are travelling from Bristol Airport or meeting visitors arriving from around the world.”


The “Smoking Allowed” campaign is also backed up with a dedicated website which will evolve over time to support the initiatives: www.smokingallowed.co.uk.

William McEwen