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Monetizing heat-not-burn

26 Apr 2017. Tobacco heating devices have come out of cautious and very selective test marketings with such a bang that their makers say they cannot meet the exploding demand. Big investments are being made to mass market these products around the world.
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Storm hits iQOS launches

26 Apr 2017. Buoyed by the success of the iQOS heat-not-burn device in Japan, Philip Morris International (PMI) plans to drastically increase capacity for iQOS consumables over 2017. But overseas launches have hit rough seas as regulators question the device.
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BAT bets on diversity

26 Apr 2017. British American Tobacco has spent less on its own reduced-risk R&D programme than arch-rival Philip Morris International, often opting to buy the technology via acquisitions and, at least for now, marketing a broader product palette. Using different approaches, their goals are similar.
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Double-edged sword

26 Apr 2017. Japan Tobacco has had a heat-not-burn product on the market longer than rivals Philip Morris International and British American Tobacco, and sales of its Ploom TECH have been strong. But the success of Ploom and of competitor products has begun to erode JTís traditional business.
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