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Disrupting the status quo

27 Jun 2019. Euromonitor has labelled cannabis ‘the ultimate market disruptor’ and rightfully so. The global cannabis market is currently valued at USD 150 billion and the legal cannabis could make up 77 per cent of the global market by 2025, according to data from Euromonitor. And the wave of cannabis legalisation across North America could impact the consumer behaviour of tobacco users in countries where cannabis is legalised.
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Big Tobacco stays cool as ‘green rush’ heats up

27 Jun 2019. After Alliance One, Imperial Brands and Altria entered the cannabis arena last year, many predicted that 2019 would be the year Big Tobacco truly turned into Big Weed. Despite the explosion of cannabidiol (CBD) products in Europe and North America, however, most of the industry’s big names are still keeping their powder dry when it comes to investing in the green leaf. So what’s the hold up?
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CBD market on a high

27 Jun 2019. 2018 was a big year for cannabis and CBD. Not only did Canada decide to legalise ‧recreational cannabis nationwide, but three major tobacco companies – Alliance One, ‧Imperial Brands and Altria – invested in this newly emerging market. Will CBD and ‧cannabis generate new revenue streams for big tobacco?
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