The three Reynolds e-cigarette products that are now officially authorised and permitted to be sold in the US are all tobacco-flavoured and are therefore less likely to appeal to teenagers and children. The FDA have not given Reynolds permission to sell 10 of its flavoured products, however it is not clear which products have been denied approval, according to CNN.
"Today's authorizations are an important step toward ensuring all new tobacco products undergo the FDA's robust, scientific premarket evaluation," Mitch Zeller, who heads FDA's Center for Tobacco Products, said in a statement.
He did go on to stress that although the products are allowed to be sold in the US it does not mean that they are safe or “FDA approved”. “All tobacco products are harmful and addictive and those who do not use tobacco products should not start," the FDA said in a statement.
The move to approve the three Reynolds products has seen a negative response from groups such as the Campaign for Tobacco-Free Kids, whose president Matthew L. Myers said, "While it is a positive step that FDA denied applications for 10 flavoured Vuse e-cigarettes, it is concerning that a product that has three times the nicotine concentration as legally permitted in Canada, the UK and Europe was authorized. Vuse products with this level of nicotine leaves our nation's youth at an undue risk of addiction."
Rep. Raja Krishnamoorthi (D-IL), chairman of the House Oversight Committee's Subcommittee on Economic and Consumer Policy agreed saying, "FDA has turned its back on the public health by approving a high-nicotine e-cigarette. Many countries around the world have capped the amount of nicotine allowed in e-cigarettes, which allowed them to avoid a youth vaping epidemic.”