The rugby park in the Merseyside town of St Helens will be renamed after e-cigarette manufacturer and retailer Totally Wicked from next year in what may be a first of its kind sponsorship for the vaping industry.

The St Helens R.F.C. ‘Saints’ stadium is named Langtree Park under an agreement with a developer that expires at the end of the year, Totally Wicked said. Totally Wicked Stadium represents an enhancement of an existing sponsorship under which the stadium will bear the name of the vaping concern for the next five years.
“We do not see this sponsorship deal as a new venture, but a logical next step in our relationship with (the) Saints. Over the past four years, as sponsor of the North Stand and team shirts, we have worked closely with the club and were delighted to have the opportunity to expand our support,” the vaping company said.