According to a study published by the “Wall Street Journal”, the initial trend of decrease in consumption of tobacco products in Sweden has not continued, despite the advertisement ban for tobacco products which has been in place for 20 years

In Finland, where ads are also banned, the share of male smokers has declined by 8 per cent but the share of female consumers remained stable at a high level. The same result was reported for the share of smokers among Finnish teenagers; their number has changed only marginally. “It is very doubtful whether advertising bans for tobacco products really have the wished impact on consumers”, a speaker of Norway’s largest cigarette manufacturer J. L. Tiedemanns stated in Oslo.