The company’s Chief Marketing Officer outlined the policies behind BAT’s ambition to reduce the health impact of its business, according to a company press release.

Speaking at the first virtual Global Tobacco and Nicotine Forum (GTNF), BAT's Chief Marketing Officer, Kingsley Wheaton, expressed the need for a “whole of society” approach to the way that global tobacco and nicotine policies are developed and highlighted the benefits of such an undertaking.
According to the press release, Wheaton spoke about the positive role that the industry’s expertise and science can play and set out a five-point framework to accelerate progress towards more effective tobacco-harm-reduction policies. Wheaton also outlined the progress that BAT is making in transforming its business and pursuing its purpose to reduce the health impact of its business and build “A Better Tomorrow”.
“We are proud of our progress. We already have nearly 12 million regular users of our non-combustible products – which keeps us on track towards our stated goal of 50 million consumers of potentially reduced-risk non-combustible products by 2030,” said Wheaton.
“However, the key to accelerating the movement of smokers to less risky alternatives cannot be solved by our industry alone. We need a seat at the harm reduction table to discuss these issues directly and openly with all stakeholders- including regulators and public health professionals alike. Only through collaborative efforts can we develop effective regulatory solutions that will enable real choice for consumers, whilst still serving tobacco-related public health objectives,” he continued.