British American Tobacco has committed GBP 100 million (EUR 125.4 million) to develop lower-risk alternatives to cigarettes, Chief Executive Officer Nicandro Durante said in an interview with the Financial Times.

Non-combustible cigarettes, nicotine inhalers and smokeless tobacco products (STPs) including snuff and chewing tobacco will become an important source of income over the next two decades, Durante said in the interview. Tobacco alternatives may account for 40 per cent of BAT revenues in 20 years time, the FT cited Durante saying. (pi)