On 21 July, BAT unveiled glo™ hyper X2 in Tokyo, Japan, the latest innovation from glo™, BAT’s fast-growing global heated tobacco brand.

The product’s innovative new ‘barrel styling’ design is shaped by consumer insights, offering new, innovative, user-friendly features., BAT said in a press release.
“Building on the ground-breaking glo™ hyper+, which launched in 2020, hyper X2 incorporates advanced induction heating technology encased in a smaller, lighter weight device. A separate boost function for faster heating, battery status LED indicator, a protective iris-shaped shutter and bold new colourways complete the new hyper X2 offer”, BAT said.
Hyper X2 works with existing consumables (tobacco sticks) from the glo hyper™ series, creating our most satisfying heated tobacco system yet.
glo™ hyper X2 will be available in glo™ stores across Japan and on the glo™ and Velo official online store from 25 July 2022, and in convenience stores in Japan from August 2022. glo™ products are available in 25 countries around the world.