The website will provide smokers and vapers with facts to the most commonly searched online questions on relevant topics, according to a BAT press release.

BAT describes VapeExplained.com as a “one-stop hub” which uses search engine analytics to give users factual answers to the most searched for questions surrounding the topics of smoking and vaping. Company research shows that, in 2020, there were over 700,000 monthly internet searches with questions relating to vaping in the UK and US.
The site, which also provides information on what role vaping products can play as a potentially reduced risk alternative to smoking, is a key initiative in BAT’s transformation journey as the Group builds A Better Tomorrow.
“BAT is committed to building A Better Tomorrow by reducing the health impact of our business. We have set ourselves a target of having 50 million users of our non-combustible products by 2030. To achieve this ambition, we must ensure adult consumers have access to the facts about the potentially reduced-risk alternatives available to them. VapeExplained.com is where smokers and vapers can find clear, simple, fact-based information from a well-known source. I hope this helps them to make more informed decisions about vaping,” said Kingsley Wheaton, BAT’s Chief Marketing Officer.
VapeExplained.com is available in the UK and the US and will expand into other countries in 2021.