British American Tobacco (BAT) cigarette volume dipped 0.8 per cent on an organic basis in 2016 in contrast to an estimated 3 per cent decline for the industry as a whole, the company said.

With acquisitions, volume rose 0.2 per cent to 665 billion sticks, BAT said. Reported operating profit fell 2.9 per cent to GBP 4.7 billion (EUR 5.7 billion), which at constant currency would have been a 2.2 per cent increase over the prior year. Revenue rose 6.9 per cent to GBP 14.8 billion, BAT said.
Key brands volume rose 7.5 per cent and increased global market share. Key market share increased a half per cent, the company said without stating its key market share.