British American Tobacco (BAT) is on track to become the first cigarette company to manufacture and market a medically approved device to help smokers quit the habit, according to the online business daily City A.M.
BAT will begin distributing Voke, an inhaler that resembles a cigarette in appearance, to retail outlets by the end of this year, City A.M. reported. The device was approved by the Medicines and Healthcare Products Regulatory Agency in 2014.
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