Blu eCigs, the electronic cigarette company acquired by Lorillard Tobacco, said it will begin double-checking ages given by online customers using technology the company says is a first for the e-cigarette industry.
Beginning in August the company based in Charlotte, NC, will employ technology to scan dozens of public records to verify whether the customer is at least 18 years of age. Blu eCigs said it was partnering with a global information company to provide the service, but did not name the partner.
The check will take “mere seconds” before payment for goods ordered and after the customer has affirmed he or she is at least 18 years old, the company said in a statement. The process will be made transparent to the customer, the company said.
“I'd be shocked if other e-cig companies don't make it a high priority," said Jason Healy, president of blu eCigs. (pi)