According to the Royal College of Physicians, Swedish moist snuff, or 'snus', should be made available on the UK market as a healthier alternative to smoking.

"In Sweden, the availability and use by men of … snus, one of the less hazardous smokeless tobacco products, is widely recognised to have contributed to the low prevalence of smoking in Swedish men and consequent low rates of lung cancer," the group wrote in a report commissioned by the UK Department of Health.
The report recommends that retailers would need to have a license to sell snus and the product should only be sold to individuals over 18.
Though availability of snus in Norway had not led to any measurable drop in the prevalence of smoking, the report noted that "Swedish data provide proof of concept that substitution of smokeless for smoked tobacco can be effective as a harm reduction strategy".
The Tobacco Advisory Group of the Royal College of Physicians also recommended that snus should be marketed solely as a product aimed at helping smokers kick the habit. (pi)