UK vape brand Dinner Lady is launching its new disposable Vape Pen with high-quality e-liquids specially created for the device, Retail Times reported.

The Vape Pen is available in eight flavours, including Dinner Lady’s iconic international award-winning Lemon Tart, as well as new-to-the-UK Dinner Lady blends such as Banana Ice, Citrus Ice and Strawberry Ice.
According to the report, disposable e-cigarettes are already worth an estimated GBP 200 million per year in the UK and are predicted to be the fastest growing sector of the e-cigarette market, which is set to grow by 50 per cent to GBP 1.5 billion by 2024.
Dinner Lady chief marketing officer John Taylor said: “We have carried out a lot of research and insight to develop the Vape Pen, and we are confident the new Dinner Lady disposable will be a big success. With the predicted growth for the sector, combined with consumers’ increasing need for convenience products – partially driven by the changing retail market during the COVID-19 pandemic – the new Dinner Lady Vape Pen will be a must-stock item for retailers. It has a better battery, better coil and – by optimising our already superior e-liquids specifically for the device – a better flavour than any comparable product on the market.”