Blu UK, the e-cigarette unit owned by Imperial Tobacco, is offering gantry shutters featuring its product range to retailers who must conceal cigarettes and related products displayed on tobacco gantries, a trade publication said.
Next April the tobacco display ban in effect for large retail outlets will be extended to small shop owners. Blu gantry shutters are available now, according to AsianTrade, a retail industry publication based in the UK. Plans call for installation at 10,000 outlets, the publication said in a report citing Jenni Roberts, Blu category and shopper marketing controller.
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