More big-name speakers and exciting features have been announced for the programme line-up at EVO NXT, the business festival for next-generation products (NGPs), according to a press release.

In recent years, a key driver in the NGP market has been government regulation. New policies and new legislation are demanding constant adaptation – and are increasingly diversifying the markets in different countries. As a result, EVO NXT will also focus on regulatory developments and the resulting opportunities and risks. This year, special attention will be paid to cannabis and pouches, states the press release.
Lucas Pinto, consultant at Euromonitor International, will speak on policymakers’ decisions in Europe – especially in Germany, Switzerland and the Netherlands – and the opportunities they open up for the industry. The topic will then be discussed further in the panel discussion entitled ‘Regulation of Cannabis in Europe – Update and Outlook, Risks and Opportunities’.
Jonas Lundqvist, CEO of the Nordic Nicotine Pouches Alliance (NNPA) and Robert Casinge, editor-in-chief of pouchforum.eu, will provide initial impetus on the subject of pouches and Patrik Strömer, Secretary General of the Swedish Association of Snus Manufacturers, will talk on Sweden’s recipe for success in this rapidly growing sector.
“We’re delighted that once again our festival programme is brimming with highlights this time around, and that we’ve been able to attract a large number of top-class speakers who will be sharing their expertise on the premier topics currently driving the industry. This emphasises once again the importance of EVO NXT as a place where the NGP industry gets together. Once again, the course for the future is being set in Málaga this year,” emphasized Angelika Bauer from Messe Dortmund, organiser of EVO NXT.
For more information on all of the discussion panels and masterclasses, please visit the EVO NXT website.