UNITED STATES
Fewer onscreen smoking incidents

The number of US movies in which an actor lights up fell sharply between 2005 and 2010, and this could have contributed to the decline in smoking among US teens, according to a CDC study released Thursday.

A majority of movies – 55 per cent – that scored huge box office success in the United States in 2010 had no scenes that included tobacco use, compared with a third of top-grossing films in 2005, the study released by the Centers for Disease Control and Prevention (CDC) says.
"The percentages of 2010 top-grossing movies with no tobacco incidents were the highest observed in two decades," the CDC says in the study published in the Morbidity and Mortality Weekly Report.
"The decreased presence of onscreen smoking might have contributed to the decline in cigarette use among middle school and high school students," it says.
The study found a 72 per cent drop in 2010 in the number of "onscreen tobacco incidents" in youth-rated films – G, PG or PG-13 — from 2,093 incidences in 2005 to 595 in 2010. An incidence was defined as one person smoking or displaying a package of cigarettes at one time in one scene. Scenes where two people smoke count as two incidences. (pi)

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