General Cigar announced on Friday that it has acquired certain assets of Havana Honeys Holdings LLC, a privately-held company that manufactures and markets flavoured cigars under the Havana Honeys brand.

Included among the acquired assets are the Havana Honeys trademark as well as inventory and related assets to support the premium cigar segment of Havana Honeys. Terms of the purchase have not been disclosed.
Under the agreement, General Cigar, a subsidiary of Swedish Match AB, will assume the production, marketing and selling activities associated with Havana Honeys flavoured premium cigars, one of the three business segments under the brand. Joe Gold, the founder of Havana Honeys, will retain the marketing and selling activities associated with the two other business segments of Havana Honeys, the “little cigar” business and operation of the Havana Honeys retail outlet at McCarran International Airport in Las Vegas.
Established in 1997, Havana Honeys is one of the best-selling premium flavoured cigar brands in the US, best known for its unique collection of flavour profiles and innovative packaging.
General Cigar currently participates in the flavoured premium cigar segment through Kahlúa Cigars Delicioso by Drew Estate and Helix Remix cigar brands. (pi)