The turnover of the cigar and bicycle manufacturer Villiger Söhne Holding AG amounted to SF 145.5 million in 1996; cigar and cigarillo production amounted to 330 million pieces

The Swiss group is one of the twelve biggest European cigar producers. Villiger announced that it will focus on 3 different marketing strategies in the future: consolidation of the Villiger brand, focus on niche products such as filter cigarillos and the sale of premium Cuban cigars through its joint-venture with Habanos of Cuba.