Graphic health warnings on cigarette packages are failing to move the majority of smokers to quit, a government survey has found out.
Over the last five years, the proportion of smokers who say the warnings are ineffective at persuading them to try to kick the habit has increased, the Health Canada poll said.
More than half of the respondents, i.e. 57 per cent, said they are unmoved by these graphic warnings, up five percentage points from five years earlier. Among smokers seriously thinking of stopping, the proportion who said the campaign is not very effective or not at all effective rose to 43 per cent from 40 per cent.
Only 14 per cent of smokers and 20 per cent of potential quitters said the warnings are very effective at getting them to try to stop. This compares to five years ago, when 18 per cent of smokers and 25 per cent of potential quitters described them this way. (pi)