Luc Hyvernat, 45, is the new chief executive officer at Imperial Tobacco’s German subsidiary Reemstma, replacing Marcus Schmidt who moved to Imperial headquarters in Bristol, UK, the company said.

Hyvernat was general manager at Reemstma. Schmidt, who became Imperial’s global brand director for Davidoff and Gauloises in March, will continue at Reemstma as a member of the supervisory board, the company said.