Luc Hyvernat will become global brands director at Imperial Brands and has been replaced as general manager for Germany and Switzerland and chief executive of Imperial's Reemstma Cigarettenfabriken by Michael Kaib, the German unit announced.

Hyvernat occupied the two jobs since May, 2014. He will move to Imperial headquarters in Bristol, UK. Kaib served as market manager for Germany since last October. He has been with the company since 1984, Reemstma said.