Imperial Brands has announced two new appointments to its Executive Leadership Team (ELT), with effect from 1 September 2021.

Kim Reed, the leader of Imperial’s US business ITG Brands, will join the ELT as President and CEO, USA Region, and Paola Pocci joins Imperial from Procter & Gamble (P&G) to take up the role of President, Africa, Asia, Australasia Region.
The appointments will strongly support the Company’s transformation and its strategic focus on meeting consumer preferences in its five priority markets.
Kim has a wealth of experience in the consumer goods sector and has a successful track record in sales and executive leadership. She has led ITG Brands since June 2021, having joined the business as Executive Vice President, Sales, in 2019 to design and oversee a sales transformation strategy.
Paola has broad FMCG experience having held several business leadership positions across multiple geographies. She held a number of roles during an accomplished career at P&G, most recently as Senior Vice President of their Personal Care Beauty portfolio, based in China.
After more than 20 years and a "very successful career" at Imperial, Division Director Dominic Brisby has chosen to leave the business in October.
Chief Executive Stefan Bomhard said: “Both Kim and Paola are great additions to our senior leadership team and will strengthen our consumer-centric approach. The appointment of Kim to the ELT reflects the importance of our US operations now and the role it will play in our future success, and Paola brings significant experience of understanding geographically diverse consumers.
“Dominic has excelled in a variety of roles at Imperial, including as joint interim CEO for several months last year. He has given incredible support to me and the rest of the business and I wish him all the very best for the future.”