Imperial Tobacco has launched its new Rizla Classic King Size Combi, a new variant for its Rizla brand, that features unbleached papers and tips, reports Talking Retail.

The Rizla Classic King Size Combi includes 32 unbleached kingsize papers and tips which the brand hopes will speak to the growing customer demand for natural rolling papers. The new Rizla variant is available for an MRRP of GBP 1.30 and will be promoted at over 20 events such as festivals throughout 2024, reports Talking Retail.
“Benefitting from over 200 years of paper experience and positioned as the world’s number one rolling brand, the iconic Rizla brand is synonymous with the craft of rolling. Within the papers category, we’ve seen a shift in favour of combi papers thanks to the added convenience they offer with both tips and papers in one pack, resulting in Rizla Combi Silver now accounting for 23% market share,” says Jamie Burns-Smith, category manager at Imperial Tobacco.
“Our latest launch of Rizla Classic King Size Combi taps into this trend and responds to the rising demand amongst smokers for more natural papers, filling a gap in the market with its new unbleached papers and tips in the same pack. With volume sales of combi formats expected to exceed those of popular standard format kingsize papers thanks to the great convenience they offer, we’d highly recommend stocking up on Rizla Classic KS Combi to tap into this trend and grow sales with an iconic and market leading paper brand,” he adds.