Imperial Brands has launched the first all-new upgrade of its Pulze heated tobacco device, the company announced in a press release.
According to the press release, Pulze 2.0 offers new levels of convenience with a compact all-in-one design and 25 or more sessions from a single charge. Paired with Imperial’s iD sticks now available in 10 different flavours, Pulze offers an “attractive, potentially less risky alternative to consumers seeking to switch away from combustible cigarettes”.
Andy Dasgupta, Imperial Brands’ Chief Consumer Officer, said: “Our consumer-centric approach to innovation is accelerating the pace of development across all categories. Pulze 2.0 is another important milestone on Imperial’s journey to build a healthier future and offers consumers alternative ways to enjoy moments of relaxation and pleasure.”
Pulze 2.0 is being launched initially in four markets – Italy, Poland, the Czech Republic and Greece – and will be rolled out more widely across Imperial’s heated tobacco footprint in Europe during the remainder of 2023.