Imperial Brands has stated that it plans to launch Nixx, a new e-cigarette, in early 2019, Reuters reported.

CEO, Alison Cooper, disclosed to Reuters that the new vaping device could be released at the same time or shortly before the launch of Imperial's tobacco heating device Pulze.
Cooper said that Imperial has a clear path to reach “similar levels of profitability” with its vaping devices, even though some stakeholders are worried that these products will not be as lucrative as cigarettes, according to the report.