“Our investment in Zandera provides the JT Group with an excellent entry point into the fast-growing e-cigarette category”, said Masamichi Terabatake, deputy chief executive at Japan Tobacco International. Japan Tobacco also markets Ploom, a product that enables users to draw vapor from tobacco pods.
Zandera management would remain, said JT. A sale price was not announced.
Zandera co-founder Adrian Everett said his company would benefit from JT’s global distribution network and technical knowledge.