Japan Tobacco Inc. (JT) has announced that it has applied to the Ministry of Finance for approval to amend the retail prices of its heated tobacco products in Japan in conjunction with the revised tax structure effective 1 October 2021.

JT has applied for the retail price amendment for 50 heated tobacco products. In this context, JT has applied to amend the retail prices of heated tobacco products, in conjunction with revised tax structure, while taking into account further increases in costs. JT, in principle, has decided to apply for 30 yen increase in the retail price per pack, however such increase varies among different brands and products, to ensure that the quality of each product will be maintained and that consumer expectations continue to be met. The proposed retail prices will take effect on 1 October 2021, subject to approval from the Ministry of Finance. “JT will strive to continue to improve the quality of its products and services, to exceed the expectations of its consumers.” JT said in a press release.