Japan Tobacco, the world’s third-largest publicly traded cigarette maker by volume, wants to expand production in India as the smoking rate declines in its home market, according to a Bloomberg report.

The company has been waiting for government approval to make additional investments in its venture in India since June 2008, executive deputy president Masakazu Shimizu said in an interview in Tokyo yesterday. "It’s to expand production and sales locally," he said, declining to provide details or the planned investment amount. The Tokyo-based maker of Mild Seven cigarettes is boosting overseas sales as a declining smoking rate and higher taxes stifle demand in its home market. India has about 120 million smokers, more than four times the number in Japan.
"Our expansion has been delayed as there are two sides in Indian politics: one wants to promote foreign investment, the other wants to curb it," Shimizu, 56, said. India may prohibit foreign direct investment in tobacco companies, the Economic Times reported 18 February, citing unidentified government officials.
Japan Tobacco wants to raise its stake in JT International India Private Ltd to 74 per cent from 50 per cent, according to the company.
The Japanese government will raise tobacco taxes for the first time in four years in October as it tries to discourage smoking. The government will raise the duty by JPY 3.5 (EUR 0.028) per cigarette with tobacco companies able to charge an extra JPY 1.5 (EUR 0.012).
"Overall demand may plunge by 20 per cent because of the tax increase," Shimizu said. Japan Tobacco will raise the price of some brands by more than JPY 100 (EUR 0.80) a pack to help offset falling demand, he said. (pi)