The Turkish subsidiary of Japan Tobacco International (JTI) will invest USD 200 million (EUR 154 million) in Turkey between 2009 and 2011.
Speaking at a press conference, JTI Turkey’s general manager, Bilgehan Anlaş, said they expected to overcome the negative effects of the ongoing global financial crisis with further incentives for customers.
Anlaş said the company wants to begin new innovative projects and invest long-term in the country, an offensive move against the problems thrown up by the crisis.
JTI produces the Camel, Winston and Monte Carlo cigarette brands for the Turkish market. (pi)
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