The US e-cigarette manufacturer Juul Labs has formally launched and entered the Asia-Pacific market with its popular e-cigarette brand Juul for the first time, The Korea Herald reported.

This could change the South Korean NGP market which is currently dominated by heat-not-burn tobacco devices, The Korea Herald reported.
Juul co-founders James Mosees and Adam Bowen commented on the launch during a press conference saying that Juul Labs has the goal and mission of offering the nine million smokers in Korea who rely on combustible cigarettes and heat-not-burn tobacco “a better alternative”, according to the report.
“We have a long shared belief that through innovation, combustible cigarettes and tremendous health care costs can be eliminated by offering a better solution to consumers,” Mosees was quoted as saying.
The starter kit, which includes the e-cigarette device and charger, will cost KRW 39,000 (EUR 29.37). Also, the kit along with the classic, tropical, crisp, fresh and delight Juul pods at reduced nicotine concentration levels less than 1 per cent (10 mg/ ml nicotine) will be sold at GS25, 7-Eleven, Lotte and Shilla, according to the report.