Juul Labs Inc is planning to cut a third of its staff, according to the Wall Street Journal, the New York Post reported.

According to the report, the San Francisco-based e-cigarette maker will cut between 800 and 950 jobs amid intense regulatory scrutiny and declining market share.
The layoffs would be the first at Juul since the company fired 650 employees at the end of 2019 after it stopped selling its popular mango, fruit, cream and cucumber flavoured pods, the report said.
A final number has yet to be determined, but according to the report, Juul wants to cut between 25 to 40 per cent of its 3,000-strong workforce.
“As part of our ongoing reset, we are constantly evaluating our operations and the best way to position our company for the long term,” a Juul spokesperson told the Wall Street Journal. “We remain focused on earning the trust of our stakeholders to advance the potential for harm reduction for adult smokers while combating underage use.”
The pending layoffs are not related to the coronavirus pandemic, the report said.