Juul Labs Inc has been granted preliminary approval of a USD 255 million settlement resolving claims by consumers that it deceptively marketed its products, reports Reuters.
As Juul looks to resolve thousands of lawsuits that claim the company deceptively marketed its products making them attractive to youths, a US judge has granted preliminary approval to a USD 255 million settlement.
U.S. District Judge William Orrick in San Francisco said, the settlement which is part of a larger global agreement to settle Juul’s various lawsuits was “fair, reasonable, and adequate”, reports Reuters.
Juul had already reached settlements rumoured to be valued at USD 1.7 billion with around 10,000 plaintiffs at the end of last year.
According to Reuters, the class action settlement resolves claims by those who say they would have paid less, or not bought Juul products at all if the company had not marketed their e-cigarettes to be especially appealing to youths and downplayed the addictive nature of the product.