KT&G is voluntarily removing ‘light’ and ‘mild’ from four domestic tobacco products to avoid misconceptions that they are less harmful, the Korea Herald reported.

Timeless Time Lights are being rebranded to Timeless Time Mids and the Korean word ‘soon’, meaning pure or mild, will become ‘soo’ on three variations of the Esse brand. Soo means excellent, the newspaper said on its website. (pi)