Japan Tobacco International (JTI) has come up with two new schemes to avoid cigarette butt littering and keep the streets clean, reports Convenience Store.

As part of the #IGiveAButt campaign, JTI will be providing a portable, reusable ashtray called “Stub Tidy” that is made with durable materials that can be recycled easily. “Stub Tidy” acts as a temporary way to hold used cigarette butts until a bin becomes available and research by JTI shows that 66 per cent would use the device if it would help reduce cigarette butt litter in the UK, according to Convenience Store. The scheme is set to be piloted amongst 5,000 adult smokers in a nationwide sampling campaign in collaboration with the Daily Mail and Metro.
The second campaign is a partnership with Keep Wales Tidy that is planned to launch later this year when local COVID-19 restrictions in South Wales have been lifted.
“Our main aim is to encourage a change in the behaviour of adult smokers and make them think twice about how they discard of their cigarette butt litter. A litter free environment is of benefit to everyone, so it’s important that adult smokers understand their responsibility and become more conscious of ensuring their waste is properly disposed of. Both of these campaigns give us the chance to test and evaluate how effective these practical and educational initiatives are, before potentially rolling out the initiatives further. We are keen to play our part as a responsible manufacturer and bring tangible changes and results to help reduce the impact on our environment,” said Charlie Cunningham-Reid, Corporate affairs & communications vice president at JTI UK.