Philip Morris International (PMI) has announced that it has created two new management positions to “drive multicategory leadership and accelerate the achievement of a smoke-free future”, according to a company press release.

Stefano Volpetti, currently PMI’s Chief Consumer Officer, has been appointed President Smoke-Free Products Category & Chief Consumer Officer and Werner Barth, currently PMI’s Senior Vice President Commercial, has been appointed President Combustibles Category & Global Combustibles Marketing. Both Volpetti and Barth will take up their new positions from 1 November.
“We are introducing a category management structure to further unlock and enhance PMI’s growth as the company accelerates toward a smoke-free future, ensuring that we remain focused, delivering on what matters, seamlessly—faster, with better quality, and improved cost,” said Jacek Olczak, PMI’s Chief Executive Officer. “Stefano and Werner are leaders of exceptional calibre, and I have every confidence that they will succeed in their new roles, working closely together to achieve a smoke-free future.”
Volpetti joined PMI in 2019 as Chief Consumer Officer and previously worked at Procter & Gamble for 22 years, where he progressed through various roles with increasing responsibility, including as a vice president and brand franchise leader for a global division with presence in more than 100 markets. He said of his new position, “Establishing a global end-to-end category view will be fundamental in further driving our smoke-free products’ growth trajectory, fostering consumer centricity, and leveraging the strengths of our markets and regions as we work together to deliver on our smoke-free future ambitions.”
Barth joined Philip Morris Germany in 1990 as a trainee, and since then has built his career through key assignments. He has held the position of Senior Vice President Commercial since 2018.
“The new structure will be paramount in achieving our financial and non-financial targets over the next several years, helping us maintain our competitive position in the cigarette market, which in turn best positions us to significantly accelerate our smoke-free journey,” said Barth.