Imperial Brands is on track to meet its full-year goals helped by strong sales of e-cigarettes and heated tobacco in Europe, boosting its shares to a more than two-year high, reports Reuters.

Shares of Imperial rose nearly 7 per cent in morning trade, the second-best performance on the STOXX Europe 600 EUR price index.
Sales of Imperial's next generation brands, which include Pulze heated tobacco and blu e-cigarettes, were up 8.7 per cent to GBP 101 million, driven by demand in Europe.
CEO Stefan Bomhard said: “In next generation products, consumers have given positive feedback on our recent trials, validating our new insights-driven approach. We will now roll out our Pulze and iD heated tobacco proposition to further European markets and, in US vape, we are extending our refreshed blu marketing proposition. We have also started a pilot in France for an all-new vapour device, the first new NGP product from our redesigned innovation pipeline. Our focus for the remainder of 2022 will be to invest further in our five priority markets and begin the roll-out of our NGP strategy. While these are uncertain times, as we move into 2023, we will have in place the capabilities and culture necessary to support the next phase of our strategy and deliver sustainable growth in shareholder value.”
Imperial reported adjusted net revenue of about GBP 3.5 billion, up 0.3 per cent in constant currencies, for the six months ended 31 March. Adjusted earnings per share rose to 113 pence per share from 107 pence a share last year.